User Interface Design & UX Advice
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Flair is the perfect platform for the young woman from the age of 25 til 40 years. Every week, Flair amazes it's audience with tips and tricks about the latest fashion, the hottest makeup and the trendiest hotspots, sucked up with personal testimonies and makeovers from Flair readers.
Flair regularly offers nice surprises such as weekend breaks, super discounts at restaurants and nice goodies for the ladies.
Flair requested a feminine and clean design focused on mobile first, since 70% of it's visitors are browsing their website from a mobile device. Their pink brand colour had to be present but not overwhelming.
The usage of space had to be taken care of in such a manner that all the content they had to offer would be visible in a clean and clear design. Also one of their requests was to create a rather unique approach for their article page, after some researching i came up with a few options to choose from. This all was made in line with their brand colours to achieve the best result possible for them.
Happy to have worked with Hein! He is definitely a professional designer: all the time he provided me with creative idea's and suggestions, examples of best practices, smart solutions. He delivered his updates always on time. Very polite person and nice to communicate with. Highly recommended!